Affiliate Marketing Glossary

Affiliate Marketing Glossary

Affiliate Marketing Glossary

There are a lot of acronyms in the affiliate marketing sector. These acronyms, together with the plethora of language used in the affiliate sector, contribute to affiliate marketing’s reputation as a perplexing and complicated marketing approach.

This Affiliate Marketing Glossary was created to clarify and simplify the semantics of common affiliate marketing phrases and meanings. We hope it is of good use to you!


In exchange for pay, a person or company employs trackable links to promote a brand’s products or services (e.g. percentage of a sale). Affiliates are the marketing partners of a company (brand). Bloggers, active social media posters, speciality content sites, personal website owners, product review websites, shopping websites, mobile apps, app-to-app marketing platforms, mass media sites, loyalty, discount, and reward websites, and even other brands are examples of who these individuals can be. Affiliates are paid by brands only after they complete the desired action.

Affiliate manager

A person who is in charge of an affiliate merchant’s online affiliate program.

Affiliate program

An agreement in which an advertiser pays an affiliate a commission for producing clicks, sales, or leads through links on that affiliate’s website. Partner, associate, income sharing, and referral programs are all terms used to describe these types of programs.

Affiliate software

Affiliate software is at the bare least software that tracks and reports commission-triggering actions (sales, registrations, or clicks) generated by affiliate links.


The owner of the product or service that will be offered through affiliate marketing is known as the advertiser. This can be a major corporation or a sole proprietorship. From kitchen items to magazine subscriptions to online lessons, the commodity or service can be anything.


Consumers are the main force behind affiliate marketing, even if they aren’t aware of it. There is no audience to share things with if there are no consumers.


The amount is given to an affiliate for a consumer completing an action (such as a sale or lead generation) that they assisted with.

Conversion rate

A conversion is an action that you want your visitors to take. Consider the number of times your contact form has been filled out or the number of orders placed in your online store. A percentage is another way to indicate conversion (the conversion percentage or conversion ratio). The number of visitors divided by the number of completed conversions is known as the visitor-to-conversion ratio.

Click fraud

In a software based on the PPC price model, creating phoney clicks. Fake clicks can be manufactured by robots or humans, and because the traffic is useless, people who invent a means to generate fake clicks are typically barred from affiliate networks.


The cost of a specific action taken by a visitor is referred to as the cost per action. The word is widely used in affiliate marketing, as well as other types of online marketing.

A conversion is nearly always the result of an activity. A customer places an order or expresses interest in a product. This is also known as cost per sale (CPS) or cost per lead (CPL), depending on the situation. Cost per acquisition is also mentioned from time to time.


The proportion of persons who visit a website and click on a hypertext link in an advertisement. The following formulas are used to compute the CTR:

  • Clicks divided by impressions for adverts on a website
  • For emails, divide the number of clicks by the number of emails that have been opened.


CPL (Cost per Lead) is a payment strategy for internet advertisements based on the number of leads generated. An e-mail address, a quotation request, or a completed contact form can all be considered leads. Although no actual purchase has yet been made, a possible consumer is seeking additional information about a product or service.


CPS stands for Cost per Sale and is a payment model for (online) advertisements. The advertiser pays a pre-determined sum when a product or service is purchased.

The CPS-based payment model is primarily employed during the stage when a potential client makes a purchase. The ‘publisher’ of the advertisement is then paid a fee.


An impression is created every time a user sees your content or advertisement. The user is not required to take any action.


An affiliate promotes and works with a niche, which is a certain industry, service, or product. Anything, such as gadgets, kitchen utensils, or online courses, might be considered a niche. Because a niche is usually narrow, an affiliate can concentrate all of their efforts on a single industry, product, or service. Finding the correct speciality for an affiliate marketer is critical to their success.


The term “return on investment” (ROI) refers to the amount of money that has been invested. The return on investment is a negative statistic if the investment represents a loss. Calculating the ROI allows you to see how different marketing channels and activities contribute to your overall success.

You can use the following formula to determine a return on investment: 

ROI = (income – (marketing) expenses / (marketing) expenses

Traffic source

Every source of traffic to your website is referred to as a traffic source. It might be a blog for affiliates, a marketing site, Google, or a paid ad. You can tell which campaigns are successful and which are not by knowing where your traffic comes from.

Related Blogs

Media Buying: From The Basics To a Profit

Have you ever wondered who is behind those banner adverts on the websites you frequently visit? Media buyers are the answer. A percentage of a brand’s marketing budget is usually allocated to paid advertising. This is where media purchasing enters the picture. This method is responsible for the targeted commercials we see today, despite the […]

Read More
Most Profitable Niches for Affiliate Marketing

Are you seeking the most lucrative affiliate marketing niches? This article will assist you in sorting through the various possibilities so that you can make the best decision possible. It’s not easy to pick the best niche, especially for affiliates who haven’t had much experience breaking into new verticals. So, in this piece, we’ll show […]

Read More
Banner Ad Sizes: Everything You Need To Know

When developing banners for Display Advertising, one of the most crucial things to consider is size. The banner size has a significant impact on how ads function and making the perfect option can really increase the performance of your ads. Banner advertising, whether you like them or not, is an important aspect of the internet. […]

Read More