Banner Ad Sizes: Everything You Need To Know

Banner Ad Sizes: Everything You Need To Know

Banner Ad Sizes: Everything You Need To Know

When developing banners for Display Advertising, one of the most crucial things to consider is size. The banner size has a significant impact on how ads function and making the perfect option can really increase the performance of your ads.

Banner advertising, whether you like them or not, is an important aspect of the internet. Advertisements can be a simple way to monetize your website.

If you’re new to display advertising or looking for new methods to expand your brand’s reach, display advertising (also known as banner advertising) is a good place to start.

This article is perfect for you if you want to learn which banners are the most popular on the internet.

What Are Banner Ads?

A banner ad (also known as a web banner) is an online advertisement that uses a visual to drive traffic to a website (the advertiser).

Banner advertising was among the first adverts to appear on the internet. They’re designed to capture visitors’ attention so they’ll click on them and be taken to an external website.

How Do Banner Ads Work?

We’ve all seen banners used to advertise products and services in physical establishments. Online banner advertising work in the same way as print ads and have the same effect on internet users.

However, the primary goal of banner advertising is for them to be clicked on, directing the user to the company’s website, where they can perhaps make a purchase.

The following are some of the reasons why companies invest in online banner advertising:

  • Increase website traffic
  • Online product sales
  • Attract the customers’ attention
  • Offer sales, discounts, and promotions

Which Ad Sizes Are The Most Popular?

300×250 Medium Rectangle

Because medium rectangular banner ads are so small, they can be snuck in almost anyplace. They look well in the center of long blocks of text and can be strewn widely around a page. You won’t have to worry about the design dynamics of a larger banner because they’re short, sweet, and to the point.

728×90 Leaderboard 

Leaderboards rule over the rest of the banners by being prominently displayed at the top of the page, attracting attention even if the user chooses not to scroll or dig around. They receive a lot of views because of their great real estate and top location. And when the views go, so do the clicks.

The combination of this banner, the Medium Rectangle, and the Mobile Leaderboard should handle the majority of your Display Advertising requirements.

The IAB standard banner size of 728×90 Leaderboard is compatible with the Google Display Network.

320×50 Mobile Leaderboard

Mobile leaderboard advertising is little but mighty, outperforming all others. It could be due to the fact that mobile ads are difficult to ignore on a little screen, or it could be due to their cute size. Take advantage of mobile advertising in any case, but make sure your text is large enough to read!

The 320×50 banner is by far the most popular mobile ad, appearing in both browsers and apps. We strongly advise having a handful of these formats in your inventory in 2022 if you want to maximize your ad reach.

160×600 Wide Skyscraper

With 12% of global inventory, this is the more frequent of the two Skyscraper banners, also known as a Standing Banner.

There is a thinner version of this ad, just named Skyscraper, with a size of 120×600 that is intended for websites that cannot support the Wide Skyscraper, but if you must choose between the two, the Wide Skyscraper is your best bet.

This banner size is more popular than the thinner Skyscraper, and it’s usually found on a website’s sidebar.

The Wide Skyscraper is commonly used in website sidebars and converts well as both text and picture advertising.

Most Common Google Banner Ad Sizes

Google has a set of standard ad sizes, each of which functions differently. If you want good performance, it’s essential to think about which ones would work best for your website and keep track of their performance.

What are the most typical sizes for banner ads? Here is a list of the most common Google ad sizes:

  1. Small Square – 200 x 200
  2. Square – 250 x 250
  3. Banner – 468 x 60
  4. Leaderboard – 728 x 90
  5. Inline Rectangle – 300 x 250
  6. Large Rectangle – 336 x 280
  7. Skyscraper – 120 x 600
  8. Wide Skyscraper – 160 x 600
  9. Half-Page Ad – 300 x 600
  10. Large Leaderboard – 970 x 90

Most Common Instagram Ad Sizes

Did you know that Instagram is used by more than 2 billion people?

There are a lot of photos and videos being shared daily.

If you’re thinking about utilizing Instagram advertising to reach out to these people, make sure you’re using the correct ad type. The following are the suggested Instagram ad and video ad sizes:

  1. Instagram Single Image Ads – 400 x 500
  2. Instagram Video Ads – max 400×500
  3. Instagram Carousel Ads – 1080 x 1080
  4. Instagram Stories Carousel Ads – 1080×1920
  5. Instagram Slideshow Ads – 600 x 600 pixels, max 1080 x 1080
  6. Instagram Stories Image Ads – 1080 x 1920
  7. Instagram Stories Video Ads – 1080 x 1920

Most Common Facebook Ad Sizes

You want to make sure you’re putting the correct advertising in front of the right individuals when you’re running Facebook ads.

With nearly 3 billion people using Facebook each month, your ad could be seen by a large number of people.

Making a solid initial impression requires the use of the best-sized Facebook ad. If you’ve spent hours crafting your ad, the last thing you want is for all of your efforts to be for naught because you used the incorrect ad size.

These are the recommended Facebook ad (and video ad) sizes:

  1. Facebook Feed Image Ads – 1200 x 628
  2. Facebook Feed Video Ads – 600 x 315 or 600 x 600
  3. Facebook Carousel Ads – 1080 x 1080
  4. Facebook Right Column Ads – 1200 x 628
  5. Facebook Marketplace Ads – 1200 x 628
  6. Facebook Instant Articles Ads – 1200 x 628
  7. Facebook Stories Ads – 1080 x 1920
  8. Facebook Collection Ads – 600 x 600

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