Gambling Affiliate Programs 
The online gambling industry has witnessed explosive growth in recent years, with the global market valued at a staggering $53 billion just two years ago. This remarkable expansion can be attributed to the increasing accessibility of digital platforms across desktop and mobile devices, coupled with shifting societal attitudes towards gambling, further fueled by the COVID-19 pandemic and subsequent lockdowns.
In this thriving environment, there has never been a better time to venture into the lucrative world of gambling affiliate marketing. The insatiable demand for gambling-related content presents a golden opportunity for content creators to expand their businesses and tap into this burgeoning market. Platforms like YouTube and Twitch have become breeding grounds for a plethora of creators dedicated to poker, slots, and other casino games, catering to the ever-growing appetite for such content.
Gambling affiliate marketing revolves around promoting online casinos and their services. Affiliates earn commissions by converting regular website visitors into active players who register and make deposits. The ultimate goal is to ensure that these newly acquired players continue to spend money on casino games, generating revenue for both the affiliate and the casino operator.
Gambling affiliate programs encompass various sub-categories based on specific games, including:
Several reputable gambling affiliate programs cater to different geographic regions, offering lucrative opportunities for affiliates. At Vortex Alpha, for example, experienced account managers work tirelessly to ensure the best possible returns, regardless of your traffic type. They offer exclusive gambling offers, timely payouts, and a positive partnership aimed at providing the best solution for affiliates.
Other notable programs include:
PAYOUT: £65OFFER DESCRIPTION: $900 FREE + 100% Deposit Bonus
PAYOUT: £60 OFFER DESCRIPTION: UP TO $4000 + 300 FREE SPINS
When selecting a gambling offer, consider the following factors:
Affiliate networks like Vortex Alpha provide a centralized platform to access the best gambling affiliate programs from top operators. By registering and getting approved, affiliates can choose from multiple programs, receive assistance from dedicated managers, and access consolidated affiliate data for performance optimization.
Several payout models are available in the gambling vertical:
Gambling has been a very popular affiliate marketing niche for many years now, and new traffic sources might have had something to do with it. Even though there are no general indicators of conversion rates, since they depend on the exact offer and traffic source, there are some stats we can point out.
Time statistics are one of them. For example, during the spring and summer the activity of users on the weekends is surprisingly low, but peaks during the weekdays. As far as the exact hours go, the period between 4 pm and 22 pm has been the most favorable time to hook users. During the autumn and winter months, the situation is quite the opposite with peak activities happening on the weekends.
When it comes to GEO, it depends on the actual offer and there are so many of them. In some countries, it might be meaningless to buy traffic like Kazakhstan, and in Arab countries, gambling is prohibited so keep that in mind. Also, many African countries might not be the most profitable target, but in other parts of the world, you should definitely go for it.
There is no point in getting all those clicks if there isn’t a way for them to be properly tracked. This is where cookies come in, and this is why their lifespan is necessary. We don’t need to go into all the technical details, it’s enough to keep one important thing in mind when it comes to cookies and that is: the longer the cookie lifespan, the better it is for the affiliate marketer.
One of the best things about affiliate networks is that you can access all these amazing gambling affiliate programs from one place. There’s no need to go directly to different casinos and research the best casino affiliate programs. All you need to do is register on our platform, fill out the sign-up form, and get approved.
Once you’re in you will be able to choose one, or multiple, affiliate programs to join. Your affiliate manager will be there to assist you, answer your questions and tell you which deals are the most suitable for you.
Not only will you give access to all the best offers, but you will have all affiliate data centralized in one place, where you can compare it and improve your performance.
If you want to claim the best affiliate deals from the top operators in the gambling industry, join us today – The ultimate affiliate marketing network for gambling affiliates and operators!
RevShare or Revenue Share model is a lifetime revenue model in which the affiliate marketer gets a commission on the profit that the player they referred earn. The commission usually varies between 5 and 25%. So let’s say a player you sent to an online casino makes $1000, you’d get a $250 commission. Not bad isn’t it.
While it does sound good, and actually is good, some gambling establishments don’t only share the profits, but also the losses. What would happen if the player you referred gets lucky and wins money? Well, for an affiliate marketer that would be a loss. So approach the Revenue share model with care.
The most common deal is the payment of the deposit. The minimum amount of the deposit can be negotiated with the advertiser, and usually is somewhere between 1 and 5 dollars.
Advertisers do this with the expectation that new players will actually be active and spend money on their websites/apps. Players’ behavior is usually analyzed within the first week. Those who have put in a minimum deposit and didn’t play, are not liked among advertisers. In some cases, they may not even pay for those types of players.
In the gambling affiliate niche, CPL usually refers to registration fees. CPLs normally work with partner networks, just like the CPA option. The quality of traffic is what heavily impacts whether this type of model is worth working on. Terms and conditions vary, but most commonly, conversion grom registration should be at least ten percent.
The hybrid model merges the CPA model and RevShare. In these cases, for each deposit, you will get a certain amount, usually around $20. Then, with each payment the player you referred makes you would receive a certain percentage of it. The higher the number of players you bring in, the better percentage you get. In some cases, you might even end up with 40% of the player’s deposits.
Another thing that is worth mentioning is that you should not be afraid to communicate with the support. If you’re performing well and having good campaign results, you can negotiate better deals for yourself in most cases.
Let’s define a target audience together. Usually, it is a man, aged somewhere from 25 to 45 years, middle status (average income levels), and prone to gambling compulsion. Chances are, he works a lot and doesn’t have much spare time for relaxation, so opts for the computer instead.
In many cases, this target audience is just looking for ways to break the routine and monotony in their daily lives and that’s why they choose online gambling. When you find yourself working with a target audience, you should keep several simple rules in mind. The younger your audience is, the lower their income and willingness to spend money are. For people aged 18-25, this is kind of obvious in most cases. Those older than 45 can be a good focus group but are not as willing to participate as the 25-45 yo group.
One of the most important things you should focus on is their level of wealth. And we’re not talking about oligarchs and millionaires, they have different hobbies. Poorer audiences, on the other hand, might be in it just to use the bonuses and flake. Those users are low-priority and won’t affect the CPA rate. So you should definitely focus on the middle-class group.
Another great tip when it comes to targeting your audience is to cause emotions. Some people are looking for a thrill and do not necessarily need to win, and this is exactly what you as an affiliate marketer should look for. Even if you strike one high-stakes fan that loves to gamble for the fun of it, that exact player could bring you in a lot of money for a long time.
Gambling is what’s all about. A bet is different, since it’s just a bet, a one-time occurrence while gambling is more dynamic. Betting usually attracts the younger audience looking for a quick win. So just to go over things once again, you’re looking for an audience between 25 and 45 years of age, with average to above-average income levels.
But where to look for them? We’ll go over it in the next segment.
Like with any other affiliate vertical, with gambling it is also crucial to keep a balance between the return of traffic from the affiliate marketer and the advertiser. To put it more simply, keep a positive ROI. In order to do this, it’s essential to know which traffic source to focus on.
One of the most common tactics, but it does require a lot of effort. The site design should be good and the content engaging and inviting. On some occasions the site might get blocked by the RKN, so keep in mind it’s smart to have other tricks up your sleeve if this does happen.
Well, applications are not specifically a traffic source, but rather a way to convert it. The traffic does come from Facebook or Instagram where you would normally place the ads. When we say applications, we mean the mobile version of a gambling website, a casino for instance. Users can enter the online casino app directly, making it very convenient and they can always play their favorite gambling games easily. Another advantage is that mobile apps also send push notifications, reminding the players to revisit the app.
We’re all aware of the impact social media has. Let’s dive into the most popular ones and explain their relevance for gambling affiliate programs.
One of the most popular trends in affiliate marketing from a couple of years ago is native ads. Even though they require testing and running in, they usually have pretty good results. The basis is simple, the advertising information is displayed as part of the content on the website. Native ads display the ads in a pretty subtle way so that website visitors don’t automatically associate them with an ad. This way the visitors are more likely to read it and click on it, plus native ads are not disabled by adblockers which is beneficial.
Kind of obsolete, but some affiliate marketers still use it as a traffic source. A newsletter might have some results, so we’re trying not to diss it entirely
Gambling affiliate programs can be very lucrative if you find a good affiliate network to work with. Don’t forget the importance of good research before you dive into any programs. Also keep in mind many factors we mentioned, like the time of the day and what season it is as it may impact your success in the gambling affiliate industry.
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