Did you know that just 2 years ago the global online gambling market was valued at just over 53 billion dollars?
Undoubtedly the expansion of the digital world led to this, including accessible platforms both on desktop and mobile phones. The pandemic and lockdown, with general views on gambling changing, have additionally boosted the growth of the gambling industry.
This is why there has never been a better time to enter a gambling affiliate program.
The demand for gambling content is constantly growing, which gives content creators a chance to grow their business too. YouTube and Twitch for example have many content creators who are entirely dedicated to poker or slot content.
No matter if you are a digital content creator or just want to learn more about gambling affiliate programs and how they work, then this is the blog for you. There might be some terms you might not understand, but we put a little gambling dictionary at the end to help you understand better.Join Us And Start Earning Today
Gambling is an affiliate marketing vertical where the affiliate marketer promotes online casinos and their services. When we say online casinos we mean everything gambling-related, no matter what its specialization is. This includes many sub-categories based on the exact games, and some of them are:
Slots – basically an online simulator of slot machines. Unlike the classic ones, there are 4-5 reels, and in order to win anything, you must have 3 identical symbols in a row. If you have more than 3, then the payout would be higher. Slots also come with the option for free bonus games, which is why they are immensely popular.
Poker – is still one of the most popular games, both offline and online. Poker room websites allow players to play the online version of the game, with real-time options available.
Sports betting – includes betting on a huge variety of sports, including horse racing or any other similar events.
No matter what the category is, the goal of every gaming affiliate marketer is to convert a regular website visitor into an active player, by filling out the necessary information and registering. The ultimate goal is for the new players to keep spending money on casino games of course.
You probably know enough by now to get started! Here are some of our best gambling affiliate programs, you should definitely consider joining. And we’ll cover different GEOs, to make sure every audience gets a chance to join.
At Vortex Alpha, we have years of experience and we will work diligently with you to ensure the best return possible, no matter what your traffic type is. Our dedicated account managers will maintain a positive relationship aimed at remaining your best solution.
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To put it simply, a good offer is the one that will make you money. Of course, there are certain things you should pay attention to when choosing a gambling offer.
Registration forms should be simple and short. Nobody likes long forms that take too much time to fill out, and gamblers are no different. In the gambling world, momentum is crucial. For players, the most important thing is to start playing as soon as possible, and a long registration form stands in the way of that.
Responsive design. To be more specific, mobile versions. Once again, the player should be able to start playing right after seeing your ad and clicking on it. Mobile versions of gambling games allow them to enjoy games without having to be in one place at all times.
No bugs. We recommend checking the gambling website yourself for all the options and features to make sure there are no glitches. If you do find something that is not working properly, notify them and they will surely appreciate it.
Everybody loves bonuses! The thing about bonuses is to keep it honest. Make sure to show only those bonuses that the advertiser actually has. Advertisers don’t really like freeloaders (we’ll explain later what those are) so bonuses are an essential thing, but not the carriers of the campaign.
Security. Since casino sites require sharing sensitive data such as personal and financial details, it is very important to make sure that you are using a trustworthy and secure site.
In modern online gambling, pick sites that are protected with Secure Sockets Layer (SSL) because it provides security to the data. It encrypts the link between a web server and a browser, ensuring that all data passed between them remains private and free from attack.
Licensed and Regulated. To avoid getting scammed by fake gambling sites and enjoy fair gameplay, the first thing to do is to check if the program is licensed.
Games Selections. Well, gambling is boring if you only have a few options. That’s why it is better to choose affiliate websites that have a wide variety of games. Find a casino affiliate that offers all your favorite games and often releases new games that you might want to try.
Payment Methods. Consider the payment options offered that is convenient for you. Licensed casino brands provide different payment methods that guarantee fast and convenient withdrawals and deposits.
Gambling has been a very popular affiliate marketing niche for many years now, and new traffic sources might have had something to do with it. Even though there are no general indicators of conversion rates, since they depend on the exact offer and traffic source, there are some stats we can point out.
Time statistics are one of them. For example, during the spring and summer the activity of users on the weekends is surprisingly low, but peaks during the weekdays. As far as the exact hours go, the period between 4 pm and 22 pm has been the most favorable time to hook users. During the autumn and winter months, the situation is quite the opposite with peak activities happening on the weekends.
When it comes to GEO, it depends on the actual offer and there are so many of them. In some countries, it might be meaningless to buy traffic like Kazakhstan, and in Arab countries, gambling is prohibited so keep that in mind. Also, many African countries might not be the most profitable target, but in other parts of the world, you should definitely go for it.
There is no point in getting all those clicks if there isn’t a way for them to be properly tracked. This is where cookies come in, and this is why their lifespan is necessary. We don’t need to go into all the technical details, it’s enough to keep one important thing in mind when it comes to cookies and that is: the longer the cookie lifespan, the better it is for the affiliate marketer.
One of the best things about affiliate networks is that you can access all these amazing gambling affiliate programs from one place. There’s no need to go directly to different casinos and research the best casino affiliate programs. All you need to do is register on our platform, fill out the sign-up form, and get approved.
Once you’re in you will be able to choose one, or multiple, affiliate programs to join. Your affiliate manager will be there to assist you, answer your questions and tell you which deals are the most suitable for you.
Not only will you give access to all the best offers, but you will have all affiliate data centralized in one place, where you can compare it and improve your performance.
If you want to claim the best affiliate deals from the top operators in the gambling industry, join us today – The ultimate affiliate marketing network for gambling affiliates and operators!
RevShare or Revenue Share model is a lifetime revenue model in which the affiliate marketer gets a commission on the profit that the player they referred earn. The commission usually varies between 5 and 25%. So let’s say a player you sent to an online casino makes $1000, you’d get a $250 commission. Not bad isn’t it.
While it does sound good, and actually is good, some gambling establishments don’t only share the profits, but also the losses. What would happen if the player you referred gets lucky and wins money? Well, for an affiliate marketer that would be a loss. So approach the Revenue share model with care.
The most common deal is the payment of the deposit. The minimum amount of the deposit can be negotiated with the advertiser, and usually is somewhere between 1 and 5 dollars.
Advertisers do this with the expectation that new players will actually be active and spend money on their websites/apps. Players’ behavior is usually analyzed within the first week. Those who have put in a minimum deposit and didn’t play, are not liked among advertisers. In some cases, they may not even pay for those types of players.
In the gambling affiliate niche, CPL usually refers to registration fees. CPLs normally work with partner networks, just like the CPA option. The quality of traffic is what heavily impacts whether this type of model is worth working on. Terms and conditions vary, but most commonly, conversion grom registration should be at least ten percent.
The hybrid model merges the CPA model and RevShare. In these cases, for each deposit, you will get a certain amount, usually around $20. Then, with each payment the player you referred makes you would receive a certain percentage of it. The higher the number of players you bring in, the better percentage you get. In some cases, you might even end up with 40% of the player’s deposits.
Another thing that is worth mentioning is that you should not be afraid to communicate with the support. If you’re performing well and having good campaign results, you can negotiate better deals for yourself in most cases.
Let’s define a target audience together. Usually, it is a man, aged somewhere from 25 to 45 years, middle status (average income levels), and prone to gambling compulsion. Chances are, he works a lot and doesn’t have much spare time for relaxation, so opts for the computer instead.
In many cases, this target audience is just looking for ways to break the routine and monotony in their daily lives and that’s why they choose online gambling. When you find yourself working with a target audience, you should keep several simple rules in mind. The younger your audience is, the lower their income and willingness to spend money are. For people aged 18-25, this is kind of obvious in most cases. Those older than 45 can be a good focus group but are not as willing to participate as the 25-45 yo group.
One of the most important things you should focus on is their level of wealth. And we’re not talking about oligarchs and millionaires, they have different hobbies. Poorer audiences, on the other hand, might be in it just to use the bonuses and flake. Those users are low-priority and won’t affect the CPA rate. So you should definitely focus on the middle-class group.
Another great tip when it comes to targeting your audience is to cause emotions. Some people are looking for a thrill and do not necessarily need to win, and this is exactly what you as an affiliate marketer should look for. Even if you strike one high-stakes fan that loves to gamble for the fun of it, that exact player could bring you in a lot of money for a long time.
Gambling is what’s all about. A bet is different, since it’s just a bet, a one-time occurrence while gambling is more dynamic. Betting usually attracts the younger audience looking for a quick win. So just to go over things once again, you’re looking for an audience between 25 and 45 years of age, with average to above-average income levels.
But where to look for them? We’ll go over it in the next segment.
Like with any other affiliate vertical, with gambling it is also crucial to keep a balance between the return of traffic from the affiliate marketer and the advertiser. To put it more simply, keep a positive ROI. In order to do this, it’s essential to know which traffic source to focus on.
One of the most common tactics, but it does require a lot of effort. The site design should be good and the content engaging and inviting. On some occasions the site might get blocked by the RKN, so keep in mind it’s smart to have other tricks up your sleeve if this does happen.
Well, applications are not specifically a traffic source, but rather a way to convert it. The traffic does come from Facebook or Instagram where you would normally place the ads. When we say applications, we mean the mobile version of a gambling website, a casino for instance. Users can enter the online casino app directly, making it very convenient and they can always play their favorite gambling games easily. Another advantage is that mobile apps also send push notifications, reminding the players to revisit the app.
We’re all aware of the impact social media has. Let’s dive into the most popular ones and explain their relevance for gambling affiliate programs.
One of the most popular trends in affiliate marketing from a couple of years ago is native ads. Even though they require testing and running in, they usually have pretty good results. The basis is simple, the advertising information is displayed as part of the content on the website. Native ads display the ads in a pretty subtle way so that website visitors don’t automatically associate them with an ad. This way the visitors are more likely to read it and click on it, plus native ads are not disabled by adblockers which is beneficial.
Kind of obsolete, but some affiliate marketers still use it as a traffic source. A newsletter might have some results, so we’re trying not to diss it entirely
Gambling affiliate programs can be very lucrative if you find a good affiliate network to work with. Don’t forget the importance of good research before you dive into any programs. Also keep in mind many factors we mentioned, like the time of the day and what season it is as it may impact your success in the gambling affiliate industry.
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