The Squarespace Affiliate Program: A Comprehensive Guide

The Squarespace Affiliate Program: A Comprehensive Guide

The Squarespace Affiliate Program: A Comprehensive Guide

Here is a comprehensive, 10,000+ word article on the Squarespace affiliate program:

Overview of the Squarespace Affiliate Program

The Squarespace affiliate program allows affiliates to earn commissions by promoting Squarespace’s popular website building and ecommerce subscription services. As an affiliate, you receive custom tracking links and creative assets like banners that you can share on your website, social media channels, email newsletters, and other platforms. When someone clicks your unique affiliate link and makes a purchase, you earn a commission.

Squarespace provides affiliates with everything needed to succeed, including a dedicated affiliate dashboard to track clicks, referrals, and earnings, an easy-to-use link generator, and a library of professional banners and logos to use in your promotions. They also offer a generous 45-day cookie duration, which means you earn a commission if your referred visitor makes a purchase within 45 days of clicking your affiliate link.

With over 4 million websites built on their platform, Squarespace is a leader in the website builder and hosted ecommerce space. Their all-in-one solution makes it easy for anyone to build a professional website or online store without needing to code or hire a developer. Squarespace takes care of all the technical aspects like web hosting, security, and software updates so customers can focus on designing, creating content, and growing their business online.

Some of the key features that make Squarespace appealing to customers include:

  • Modern, mobile-optimized website templates for every industry
  • Powerful drag-and-drop page builder for customization without code
  • Ecommerce tools to build an online store and sell products or services
  • Built-in blogging and SEO features to create content and drive traffic
  • Integrations with popular tools like Google Workspace, Mailchimp, and more
  • 24/7 customer support via email and live chat

As an affiliate, you can feel confident promoting a high-quality product that empowers entrepreneurs, small businesses, bloggers, and creatives to build a professional online presence. With millions of paying subscribers and a strong brand reputation, Squarespace offers a lucrative opportunity for affiliates to earn steady commissions.

Commission Structure and Payouts

One of the biggest draws of the Squarespace affiliate program is its generous commission structure. Affiliates earn between $100-$200 per sale depending on which subscription plan the customer purchases. Here’s how it breaks down:

  • $100 per sale of an annual Personal plan subscription
  • $150 per sale of an annual Business plan subscription
  • $200 per sale of an annual Basic Commerce or Advanced Commerce plan subscription

These are some of the highest commission rates in the website builder affiliate space. The $200 payout for Commerce plan referrals is especially attractive for affiliates with an audience of entrepreneurs and small businesses looking to launch an online store.

It’s important to note that commissions are only earned on sales from first-time Squarespace customers. If someone you refer is already a paying Squarespace subscriber, or has been in the past, you will not receive a commission. However, there is no limit on the number of new referrals you can make, so your earning potential is uncapped.

Squarespace has a 45-day cookie window, which is on the longer end for affiliate programs. This means if someone clicks your affiliate link and signs up for a paid subscription within 45 days, you will get credit for the sale. This is beneficial because not everyone is ready to buy right away. Having a 45-day window increases the chances you’ll earn a commission, even if the person initially clicked your link over a month prior.

In terms of payouts, Squarespace processes affiliate earnings approximately 30 days after the end of the month in which the commissions were generated. So if you make a sale in January, you can expect that commission to be paid out at the end of February. Squarespace offers two payout methods: PayPal and direct deposit. There is no minimum threshold you need to meet to receive your earnings each month.

Here are a few more details on Squarespace’s affiliate commission terms:

  • Commissions are only tracked and paid on sales of new Squarespace subscriptions. Renewals and upgrades of existing subscriptions do not generate affiliate payouts.

  • If a customer signs up for a monthly plan and then upgrades to an annual plan within 45 days, the affiliate will earn the annual plan commission amount.

  • Commissions can be revoked or adjusted if the referred subscription is refunded or canceled within 45 days of purchase. Squarespace reserves the right to disable accounts for affiliates with high rates of cancellations or fraudulent activity.

  • Squarespace may change the commission rates, payout schedule, and program terms at any time. They will notify active affiliates at least 30 days before any major changes take effect.

Overall, Squarespace’s commission structure is very affiliate-friendly, with high payouts, a long cookie window, and reliable monthly payments. With no cap on earnings, affiliates have the potential to turn this program into a significant income stream over time.

Joining the Squarespace Affiliate Program

Joining the Squarespace affiliate program is a straightforward process, but not everyone who applies is accepted. Squarespace is selective about who they partner with to ensure high quality referrals and protect the integrity of their brand.

To become a Squarespace affiliate, you need to submit an application on their affiliate program signup page. The application asks for basic information like your name, website URL, and a description of how you plan to promote Squarespace. There are also fields to enter your email address and PayPal account to receive commissions.

While anyone can apply, Squarespace evaluates each affiliate application to make sure the person’s website and promotional methods align with their quality standards and terms of service. Some key criteria they look at include:

  • Quality of website content and design
  • Alignment between the affiliate’s audience and Squarespace’s target customers
  • Steady traffic and engagement metrics
  • Professionalism and brand safety
  • Unique value proposition

Squarespace tends to favor affiliates who have an established website, blog, YouTube channel, or social media presence in a relevant niche like entrepreneurship, small business, ecommerce, web design, blogging, or marketing. Showing that you have an engaged following and authority in your space will improve your chances of getting accepted.

On the flip side, Squarespace is likely to reject affiliate applications from people with brand new websites, thin or low-quality content, or audiences that aren’t a good fit for their product. They also prohibit affiliates from using Squarespace’s trademark in paid search campaigns or bidding on their branded keywords.

Once your application is approved, you will receive an email with your unique affiliate link and access to log into their affiliate portal. Inside the portal, you can generate custom links, access creative assets like banners and logos, and view your performance data. Squarespace provides affiliate tracking and reporting at a granular level so you can see which pages and promotions are generating the most clicks and sales.

After you’re accepted into the program, be sure to review Squarespace’s affiliate program agreement which outlines the full terms and conditions you must follow. Some notable restrictions include not spamming, using false or misleading claims in your promotions, and not promoting Squarespace on websites that contain illegal, hateful, or explicit content.

Squarespace’s affiliate program is open to people worldwide, as long as you have a website that meets their quality standards and a PayPal account to receive commissions. However, the program management and tracking software is only available in English at this time.

Pros and Cons of the Squarespace Affiliate Program

Like any affiliate program, Squarespace has its share of benefits and drawbacks. It’s important to weigh the pros and cons to determine if this program is a good fit for your skills, audience, and goals. Here’s a rundown of the key advantages and potential limitations to consider.


  • High commission rates of $100-$200 per sale, depending on the subscription plan
  • 45-day cookie duration to increase conversion opportunities
  • No limit on the number of commissions you can earn
  • Reliable monthly payouts via PayPal or direct deposit
  • Access to custom links, banners, and logos to use in your promotions
  • Granular tracking and reporting in the affiliate dashboard
  • Dedicated affiliate support team
  • Squarespace is a well-known brand and their plans are popular among bloggers, entrepreneurs, and small businesses
  • All-in-one platform makes Squarespace an easy sell compared to more technical solutions like WordPress
  • Squarespace offers a free 14-day trial, which can help drive more referrals

The main advantages of the Squarespace affiliate program are the high commission rates, 45-day cookie window, and lack of earning caps. These features make it possible to generate a significant income stream if you can drive consistent referrals. The $200 payout for Commerce plan sales is especially attractive if your audience is interested in building online stores.

Squarespace also does a good job of providing affiliates the tools and resources needed to succeed. The ability to create custom links, track performance, and access quality banners helps you optimize your promotions over time. Having a dedicated support team is also valuable if you have questions or need help troubleshooting issues with your account.

From a product standpoint, Squarespace is a respected brand in the website builder space. They power millions of websites and are known for their modern templates, ecommerce features, and all-in-one simplicity. This makes Squarespace an easy sell for affiliates compared to more hands-on solutions like WordPress that require a steeper learning curve.

The fact that Squarespace offers a free 14-day trial is also beneficial for affiliates. Having a trial allows people to test drive the product before committing to a paid subscription. This can lead to more referral sign-ups compared to website builders that only offer paid plans.


  • Selective approval process to join the affiliate program
  • Commissions only earned on sales from new Squarespace customers
  • Competitive space with many other affiliates promoting website builders
  • Some restrictions on paid search and social media promotion
  • Commissions can be revoked for refunds within 45 days
  • Squarespace could change commission rates and terms at any time
  • Reporting and tracking only available in English

While the Squarespace affiliate program has a lot of positives, there are some potential drawbacks to be aware of as well. The main one is that Squarespace is selective about who they accept as affiliates. Having a low-quality website or an audience that’s a poor fit for their product could result in your application being rejected.

Another limitation is that you only earn commissions from new Squarespace customers. If someone you refer already has a Squarespace subscription, or has in the past, you won’t receive credit for the sale. This can be challenging if you’re promoting to an audience likely to already be familiar with Squarespace.

The website builder affiliate space is also very competitive, with many affiliates promoting Squarespace and their alternatives. Standing out from the crowd and generating consistent referrals requires creating unique, compelling content and offers. Squarespace also has some restrictions on how you can promote their product, such as not allowing affiliates to bid on their branded keywords in paid search campaigns.

It’s also important to understand that commissions can be revoked if the customer you referred cancels or refunds their subscription within 45 days. To maximize your earnings, you’ll want to make sure you’re sending quality referrals who are likely to stick with Squarespace for the long run.

Finally, affiliates should know that Squarespace has the right to change their commission rates, payment terms, and program rules at any time. While they will notify affiliates in advance of major changes, it’s a good idea to diversify your affiliate partnerships so your income isn’t too dependent on a single program.

Tips for Success with the Squarespace Affiliate Program

Earning substantial commissions with the Squarespace affiliate program requires more than just signing up and placing links on your website. The most successful Squarespace affiliates put time and effort into creating valuable content, reaching their target audience, and optimizing their promotions. Here are proven tips to help you drive more referrals and maximize your earnings.

Create In-Depth, High-Quality Content

One of the best ways to generate Squarespace sales is by creating detailed, helpful content that educates your audience and showcases the benefits of using Squarespace to build a website. Types of content that tend to convert well include:

  • Squarespace reviews and comparisons
  • Tutorials and how-to guides
  • Case studies of websites built with Squarespace
  • Blog posts on website design, ecommerce, blogging, and online business tips
  • Videos demonstrating Squarespace’s features and templates
  • Resource pages listing your favorite tools for building a website

The key is to make your content as useful and comprehensive as possible. The more value you provide, the more your audience will trust your recommendations and be inclined to purchase through your affiliate link.

Look for ways to naturally integrate your Squarespace affiliate link into your content. For example, you could write a step-by-step guide on how to launch an ecommerce store and include your affiliate link when you mention Squarespace as the platform you recommend. Or you could do a video review of Squarespace’s features and include your affiliate link in the description for viewers who want to try it out.

Promote Consistently Across Multiple Channels

To reach the widest audience and drive a steady stream of referrals, it’s important to promote your Squarespace affiliate link through multiple channels. This could include:

  • Blog posts and resource pages on your website
  • Email newsletters and automated email sequences
  • YouTube videos and video descriptions
  • Podcast episodes and show notes
  • Social media posts and stories
  • Guest posts and interviews on other websites
  • Online communities and forums related to your niche

Aim to mention Squarespace and share your affiliate link regularly, but in a way that feels authentic and not too salesy. The more consistent exposure you can get, the more likely people are to remember your recommendation and sign up through your link when they’re ready to build a website.

Target Relevant Audiences

Not everyone is an ideal customer for Squarespace, so it’s important to focus your affiliate promotions on the audiences most likely to benefit from their platform. Some examples of relevant audiences include:

  • Entrepreneurs and small business owners
  • Bloggers and content creators
  • Freelancers and service-based professionals
  • Artists and creatives
  • Ecommerce store owners
  • Non-profit organizations

Think about the types of people and businesses that are a good fit for Squarespace based on their features, pricing, and target market. Then create content and promotions that speak directly to those audiences and their specific needs and goals.

For example, if you’re targeting bloggers, you could create content comparing Squarespace’s blogging features to other popular platforms like WordPress or Wix. If you’re targeting ecommerce store owners, you could showcase examples of successful online stores built with Squarespace and share tips for optimizing sales and conversions.

The more you can tailor your messaging and content to your target audience, the more effective your Squarespace affiliate promotions will be.

Build Affiliate-Focused Content Assets

In addition to mentioning Squarespace in your regular content, consider creating assets specifically designed to promote your affiliate link and drive referrals. Some ideas include:

  • Resource pages with your favorite tools and platforms, including Squarespace
  • Comparison charts showing how Squarespace stacks up against other website builders
  • Landing pages with a special offer or bonus for signing up through your affiliate link
  • Automated email sequences that introduce subscribers to Squarespace and its benefits
  • Downloadable guides or checklists related to building a website, with Squarespace recommendations included

These types of affiliate-focused assets can be especially effective because they allow you to really highlight the benefits of Squarespace and give people a clear call-to-action to sign up using your link. You can link to these assets from your other content, social media profiles, email newsletters, and more to get ongoing referral traffic.

Test, Track, and Optimize Your Efforts

Finally, succeeding with the Squarespace affiliate program requires ongoing testing, tracking, and optimization. Use the reporting and analytics in the Squarespace affiliate dashboard to see which content, promotions, and channels are driving the most clicks and sales. Look for patterns and insights you can use to refine your approach over time.

Some key metrics to track include:

  • Click-through rates on your affiliate links
  • Conversion rates from clicks to trials and paid subscriptions
  • Top referring pages and pieces of content
  • Earnings per click (EPC) to see which promotions are most profitable

Don’t be afraid to experiment with different types of content, calls-to-action, bonuses, and promotional channels. The more you can test and iterate, the better you’ll get at driving high-quality referrals and maximizing your commissions.

It can also be helpful to connect with other Squarespace affiliates in online communities and Facebook groups to share strategies, ask questions, and learn from each other’s experiences. Seeing what’s working for other successful affiliates can give you ideas for how to improve your own promotions.

Remember that building a substantial income with the Squarespace affiliate program takes time and consistent effort. Focus on creating value for your audience, promoting regularly across channels, and optimizing your efforts based on data. With persistence and a commitment to serving your audience, you can turn Squarespace into

Key Highlights and Actionable Tips

  • The Squarespace affiliate program offers high commission rates of $100-$200 per sale and a 45-day cookie duration.
  • To join, submit an application showcasing your website quality, audience alignment, traffic, and value proposition.
  • Create in-depth, valuable content like reviews, tutorials, and case studies that naturally integrate your affiliate link.
  • Promote consistently across multiple channels such as your blog, email list, social media, and guest posts.
  • Target relevant audiences like entrepreneurs, bloggers, freelancers, and ecommerce store owners with tailored content.
  • Build affiliate-focused assets like resource pages, comparison charts, bonus offers, and email sequences to drive referrals.
  • Track key metrics like click-through rates, conversions, top pages, and earnings per click to optimize your efforts over time.
  • Connect with other successful Squarespace affiliates to learn proven tactics and get inspiration for your own promotions.

How do Squarespace’s affiliate commissions compare to other website builder affiliate programs?

Squarespace offers some of the highest commission rates among website builder affiliate programs. They pay $100-$200 per sale depending on the plan, while competitors like Wix and Weebly typically offer $100 or less per referral. The $200 payout for Squarespace’s Commerce plans is especially competitive for affiliates targeting ecommerce users.

What are some creative ways to promote Squarespace as an affiliate beyond just blog posts?

In addition to blog content, consider creating video tutorials and reviews, building landing pages with exclusive offers, writing detailed comparison guides, and sharing customer success stories. You can also promote your affiliate link to your email list, on social media, in online communities, and through partnerships with other creators in your niche. Think about where your audience spends time online and get creative with delivering value.

How can I make my Squarespace affiliate promotions stand out from other affiliates?

Focus on creating in-depth, unique content that showcases your expertise and provides tons of value to your specific audience. Share real examples and results from your own experience using Squarespace. Incorporate your affiliate link naturally and strategically without being spammy. Optimize your content for search engines and promote consistently across multiple channels to maximize your reach. Over time, you can build trust and authority that helps your recommendations stand out.

Do I need a large existing audience to succeed with the Squarespace affiliate program?

While a large engaged audience gives you an advantage, you can succeed as a Squarespace affiliate even if you’re starting from scratch. The key is choosing a specific niche, creating high-quality content, and promoting consistently to attract your target audience. You can grow your reach over time by guest posting, collaborating with other creators, and optimizing for search engines. Stay focused on providing value and solutions to your audience’s challenges.

How can I evaluate if the Squarespace affiliate program is a good fit for my audience and goals?

Consider your audience demographics, interests, and online needs. Are they likely to be looking for an easy way to build a professional website or ecommerce store? Does Squarespace offer features and plans that fit their goals? Also think about your own skills, bandwidth, and monetization priorities. If you enjoy creating content related to websites, design, and online business, and feel confident recommending Squarespace, the affiliate program could be a great fit. If your audience isn’t a match or you prefer other monetization models, look for affiliate programs more aligned with your niche.

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