The Ultimate Guide to CBD Affiliate Programs

The Ultimate Guide to CBD Affiliate Programs

The Ultimate Guide to CBD Affiliate Programs

Introduction to CBD Affiliate Marketing

The CBD industry has experienced explosive growth in recent years, with the market expected to reach a staggering $13 billion by 2028. This presents an incredible opportunity for affiliate marketers looking to capitalize on the booming demand for CBD products. CBD, or cannabidiol, is a substance found in cannabis that offers numerous medical benefits, including reducing anxiety and providing pain relief. It has quickly become one of the most appealing affiliate marketing niches.

CBD affiliate programs allow marketers to partner with CBD brands to promote their products and earn commissions on resulting sales. The benefits of becoming a CBD affiliate are numerous:

  • High commission rates, often ranging from 10-50% per sale, much higher than typical affiliate programs
  • Generous cookie durations, some as long as 90-180 days, giving affiliates ample time to earn commissions
  • Growing demand for CBD products across a wide range of categories including oils, gummies, topicals, pet products and more
  • Opportunity to get in early on a rapidly expanding industry with strong growth potential
  • Support and resources often provided by CBD brands and networks to help affiliates succeed

Key Factors to Consider When Choosing a CBD Affiliate Program

When evaluating potential CBD affiliate programs to join, there are several key factors to keep in mind:

Commission Rates and Structures

Look for programs that offer competitive commission rates, typically 20% or higher. Some of the top CBD affiliate programs provide tiered commission structures, where your rate increases as you drive more sales volume. For example, you might start at a 20% commission rate, but bump up to 25% or 30% once you refer a certain dollar amount in sales each month.

Cookie Durations and Referral Windows

The cookie duration refers to how long after clicking your affiliate link a customer’s purchase will be credited to you. Longer cookie windows give you more time to earn commissions. 30-90 day cookies are common in the CBD affiliate space, with some programs offering up to 180 days.

Referral windows are another factor, giving you credit for sales occurring within a set timeframe after the initial click, even if the customer doesn’t complete their purchase right away. Referral windows of 10-30 days provide a nice buffer.

Brand Reputation and Product Quality

When promoting CBD products as an affiliate, it’s crucial to partner with established, trustworthy brands. Look for companies with a strong emphasis on product quality, transparency, and customer satisfaction. The best CBD merchants use organically grown hemp, conduct third-party lab testing, and offer a range of product options to suit different preferences.

Aligning yourself with reputable CBD brands protects your own image and allows you to confidently market their products to your audience. You’ll be able to stand behind your recommendations and build trust with your followers.

Affiliate Support and Resources

Top-notch CBD affiliate programs equip their partners with the tools and support needed to succeed. This often includes a dedicated affiliate manager to assist you, customized creative assets like banners and product images, special coupon codes for your audience, and detailed analytics to track your performance.

Some programs take it a step further by providing additional perks and resources, such as a private Facebook group for affiliates, bonus commissions for hitting certain milestones, or early access to new product launches. Prioritize affiliate programs that set you up for success.

Top 10 CBD Affiliate Programs to Join in 2023

1. Green Roads CBD

  • Pharmacist-founded, offering a wide range of CBD oils, gummies, capsules, topicals and more
  • 10% commission rate with a 30-day cookie duration
  • Focus on quality, safety and transparency with extensive third-party lab testing

2. Savage CBD

  • Specializes in high-potency CBD vape products, tinctures, edibles and topicals
  • Impressive 35% commission rate with a 90-day cookie window
  • Custom coupon codes and product bundles available for affiliates

3. CBDistillery

  • One of the largest and most trusted CBD brands, emphasizing natural farming practices
  • Earn 35% commissions with a 90-day cookie and generous bonus program
  • Wide product selection including oils, softgels, gummies, powders and topicals

4. Hemp My Pet

  • Leading provider of organic CBD products specifically formulated for pets
  • 30% commission rate, 90-day cookie duration, and average order value over $100
  • Comprehensive “Affiliate Toolkit” with banners, email templates and more

5. CBD Medic

  • Unique line of topical CBD products designed for rapid pain relief and recovery
  • Earn up to 40% commissions with a 30-day cookie window
  • Opportunity to offer customers an exclusive 20% discount on their first order

6. cbdMD

  • Broad spectrum CBD products endorsed by high-profile athletes like Bubba Watson
  • 20% commission rate with a generous 90-day cookie duration
  • Custom coupon codes and detailed analytics dashboard for affiliates

7. Joy Organics

  • Family-founded brand offering premium broad and full spectrum CBD products
  • Industry-leading 25% commission rate with a lifetime cookie duration
  • Dedicated affiliate support team and comprehensive creative assets library

8. Fab CBD

  • Tinctures, topicals, gummies and dog treats made with organically grown hemp
  • 15% commission rate and free shipping on all U.S. orders over $99
  • 1-on-1 support from their affiliate manager to help you maximize earnings

9. CBDfx

  • Wide variety of CBD products including tinctures, capsules, gummies, vapes and face masks
  • 25% commission rate with a 90-day cookie window and custom coupon codes
  • Detailed analytics and easy-to-use affiliate dashboard to track performance

10. Diamond CBD

  • Massive product catalog including unique options like CBD pre-rolls and smokables
  • Earn 30% commissions with a 90-day cookie duration and dedicated affiliate support
  • Constantly adding new innovative products to their lineup to keep customers engaged

For access to these and other top CBD affiliate opportunities, consider joining the Vortex Alpha Affiliate Network. With thousands of affiliates and brands, Vortex Alpha can connect you with the best programs to fit your needs.

How to Get Started with CBD Affiliate Marketing

Getting started as a CBD affiliate is relatively straightforward, but it’s important to follow these key steps:

  1. Research and compare CBD affiliate programs to find ones that align with your audience and goals. Consider factors like commission rates, cookie durations, product quality, and brand reputation.

  2. Apply to your chosen programs and get approved as an affiliate partner. Most CBD affiliate programs have a simple online application process. You’ll typically need to provide some basic information about yourself and your promotional channels.

  3. Once approved, obtain your custom affiliate links and creative assets. These will be unique to you and allow the merchant to track any sales you refer.

  4. Begin promoting CBD products to your audience using your affiliate links. Share informative blog posts, product reviews, educational content, and personal experiences. Promote across channels like your website, email list, social media profiles, and paid ads.

  5. Drive traffic and sales to earn commissions. The more people you can get to click your affiliate links and make purchases, the more you’ll earn. Monitor your analytics and optimize your promotions over time.

  6. Comply with all rules and regulations around CBD promotion. While CBD is federally legal, there are still restrictions on how it can be marketed. Familiarize yourself with the guidelines and make sure you’re promoting products responsibly.

Tips for Succeeding as a CBD Affiliate

Becoming a successful CBD affiliate takes more than just joining a program and sharing some links. Here are a few tips to help you maximize your earnings and stand out in the competitive CBD market:

  • Choose affiliate programs that fit your audience’s needs and interests. Don’t promote products just because they offer high commissions if they aren’t a good match for your followers.

  • Create valuable, informative content that educates people about CBD and helps them make informed buying decisions. Focus on providing helpful information rather than just pushing products.

  • Share your personal experiences and build trust with your audience. If you’ve used CBD products yourself, talk about your results and what you liked or didn’t like. Be authentic and transparent in your recommendations.

  • Optimize your website and content for search engines so you can attract organic traffic. Target relevant keywords and create high-quality content that people are searching for.

  • Use email marketing to build relationships with your audience and promote CBD products over time. Share educational content, special offers, and product recommendations to keep subscribers engaged.

  • Stay up-to-date on industry trends and regulations. The CBD market is constantly evolving, so it’s important to stay informed and adapt your strategies as needed.

CBD Affiliate Marketing FAQs

Is it legal to promote CBD products as an affiliate?

Yes, it is legal to promote CBD products as an affiliate as long as they are derived from hemp and contain less than 0.3% THC. However, there are some restrictions on how CBD can be marketed, so it’s important to familiarize yourself with the rules and regulations.

How much can I earn with CBD affiliate programs?

Earnings potential varies depending on the specific affiliate program, your commission rate, and how effectively you’re able to promote products. However, many CBD affiliates earn hundreds or even thousands of dollars per month. Some top affiliates can earn upwards of $10,000 or more.

What types of CBD products can I promote?

CBD affiliate programs offer a wide range of products to promote, including oils, tinctures, gummies, capsules, topicals, vape products, pet products, and more. Choose products that align with your audience’s needs and preferences.

How do I choose the best CBD affiliate program for me?

Consider factors like commission rates, cookie durations, product quality, brand reputation, and affiliate support when evaluating potential programs. Look for programs that fit your audience and offer competitive terms.

What are the most effective ways to promote CBD affiliate offers?

Some of the most effective promotional strategies for CBD affiliates include blogging, social media marketing, email marketing, paid advertising, and video content. Focus on creating valuable, informative content that educates your audience and builds trust.


CBD affiliate marketing presents an incredible opportunity to tap into the booming cannabidiol industry and earn substantial commissions by promoting high-quality products. By partnering with reputable CBD brands and implementing effective promotional strategies, you can build a thriving affiliate business in this exciting niche.

To get started, take the time to research and compare CBD affiliate programs to find ones that align with your goals and audience. Look for programs with competitive commission rates, generous cookie durations, quality products, and strong brand reputations.

Once you’ve joined a program, focus on creating valuable content that educates your audience and helps them make informed buying decisions. Share your personal experiences, build trust with your followers, and stay up-to-date on industry trends and regulations.

For access to some of the top CBD affiliate programs, consider joining the Vortex Alpha Affiliate Network. With a wide range of CBD brands and offers, Vortex Alpha can help you find the perfect partnership opportunities to fit your needs.

Other high-paying affiliate programs you may be interested in:
Casino Affiliate Programs
iGaming Affiliate Programs
Nutra Affiliate Programs

Key Highlights and Actionable Tips

  • The CBD industry is expected to reach $13 billion by 2028, presenting a huge opportunity for affiliate marketers
  • Look for CBD affiliate programs with high commission rates (20%+), long cookie durations (30-180 days), and quality products from reputable brands
  • Choose programs that provide affiliate support and resources like dedicated managers, creative assets, coupon codes, and analytics
  • Top CBD affiliate programs include Green Roads, Savage CBD, CBDistillery, Hemp My Pet, and Joy Organics
  • To get started, research programs, apply and get approved, obtain affiliate links, and start promoting CBD products to your audience
  • Create valuable, informative content that educates people about CBD and share personal experiences to build trust
  • Optimize your website for search engines and use email marketing to build relationships with your audience
  • Stay up-to-date on CBD industry trends and regulations to adapt your strategies as needed

What are some unique CBD product categories I can promote as an affiliate?

In addition to common products like CBD oils and gummies, there are several unique CBD product categories you can promote as an affiliate:

  1. CBD-infused skincare and beauty products like face masks, serums, and lip balms
  2. CBD vape products including vape pens, cartridges, and e-liquids
  3. CBD-infused foods and beverages such as coffee, tea, honey, and chocolate
  4. CBD products specifically formulated for pets, including treats, oils, and topicals
  5. CBD-infused bath and body products like bath bombs, lotions, and massage oils

How can I differentiate myself as a CBD affiliate in a competitive market?

To stand out as a CBD affiliate, focus on creating unique, high-quality content that provides value to your audience. Consider niching down and specializing in a specific type of CBD product or targeting a particular demographic. Develop your own personal brand and share your authentic experiences with CBD. Collaborate with other bloggers or influencers in the health and wellness space to reach new audiences.

Can I promote CBD affiliate products on social media platforms?

While CBD is legal at the federal level, many social media platforms have restrictions around promoting CBD products. Paid advertising for CBD is prohibited on most platforms. However, you can often share educational content and personal experiences with CBD on your organic social media profiles. Always review each platform’s guidelines and avoid making any medical claims. Focus on driving social media followers to your website, blog, or email list where you have more control over your messaging.

What are some common mistakes to avoid as a new CBD affiliate?

Some common mistakes new CBD affiliates make include:

  1. Promoting low-quality or untested products just to earn high commissions
  2. Making unsubstantiated health claims about CBD’s benefits
  3. Not disclosing their affiliate relationships to their audience
  4. Focusing too heavily on promotion rather than providing valuable content
  5. Neglecting to build an email list and relying solely on social media or paid ads

Be sure to prioritize transparency, compliance, and audience trust when promoting CBD products.

How can I evaluate a CBD brand’s trustworthiness and product quality?

When assessing a CBD brand’s reputation, look for indicators like:

  1. Third-party lab testing results available for all products
  2. Organic, US-grown hemp sources
  3. Positive customer reviews and testimonials
  4. Transparent information about their manufacturing processes
  5. Clear labeling of CBD potency and ingredients
  6. Participation in industry associations or certification programs

Reputable CBD brands will be upfront about their quality standards and eager to share this information with affiliates and customers alike.

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